Since Atlantic City, New Jersey approved legalized gambling back in the late 1970s, the city has always been in the shadow of Las Vegas. Everything the tarnished city did to revitalize and rebuild and build a world-class casino atmosphere drew comparisons to Vegas. And frowns.
Meanwhile, the “Little Engine That Could” plodded on, eventually erecting 13 casinos. The first, Resorts Atlantic City, opened in May, 1978. A year later Caesars debuted, then in December 1979 Bally’s opened. The Sands, Harrahs and the Hilton each opened in the latter half of 1980 and the Playboy Casino and Tropicana were ready for business in late 1981. Atlantic City now had eight casinos.
The recession of the early 1980s (sound familiar) halted construction while prospective casino companies sat out the downturn and waited for the economy to get going again.

Trump Plaza got things moving again, opening in May, 1984, then Trump Marina debuted a year later. The Showboat opened in 1987 and the Trump Taj Mahal in 1990 and then new construction came to a halt. Time to once again wait for better times.
In 2003, the first modern mega-casino, the Borgata, opened to grand revues and it continues to this day to be the top earner in the city. The Playboy Club Casino, of course, has long since been closed, then torn down.
The Sands was torned down in 2007 by Pinnacle Entertainment after purchasing the obsolete casino and its 20 Boardwalk/oceanfront acres for $400 million. Pinnacle has not begun construction and the company refuses to comment if the $1.5 billion megaresort will ever be built.

Meanwhile, MGM and Boyd Entertainment purchased a 72-acre lot next to the Borgata, envisioning a 3,000 hotel room, 280,000 square foot casino resort to be called the MGM Mirage. Plans for that project are “on hold” until the economy improves and funding becomes available.
One new Atlantic City hotel casino, the Revel, is about two-thirds through the construction phase. They broke ground in November, 2007, but in January, 2009 had to lay off 400 workers, leaving 500 to get the steel work and exterior completed. They need another $1 billion in funding to finish the $2.5 billion project, which is still hopefully scheduled to open in the summer of 2011. The Revel is 53 stories high, with 1,800 rooms, 20 restaurants, 40 retail stores, and a 5,000-seat theater, plus 150,000 square feet of gambling.
Atlantic City reacted to gambling being legalized in many more states by improving its non-gambling options for visitors. Shopping opportunities within walking distance of the casinos include the 27-store The Quarter, The Walk with 47 stores, and the Piers at Caesars with over 50 stores.
However, the approval of gambling in Pennsylvania poses a new threat. The casinos in AC once employed 40,000 people, but that’s now down to 36,000. Gambling competition also comes from nearby Delaware, New York, and the Indian casinos in Connecticut.

Atlantic City must once again reinvent itself. The more non-gaming options the better. The city owns 140-acre Bader Field, a former small airport, just outside of town but practically in the shadow of the casinos. Maybe a theme park or something similar is the answer. Whatever, it has to be a FAMILY destination.
If the casinos are to prosper, they must break their long-standing tradition of not supporting anything outside walking distance of their establishments. Minor league baseball didn’t fly, and pro hockey and basketball were also financial flops. The casinos must get behind some sort of grand family entertainment at Bader Field. If not, their market share will continue to drop and Atlantic City, within a four hour drive of 30 million people, will be the punchline of many a joke.
- Mountain Man
http://www.MountainManandCityGirl.com