Open House
Saturday, January 26th, 2008Real estate markets are quite localized. While one area of a state may have a stagnant market, 50 miles away the market can be going along just fine. The reasons are varied. Vacation home markets, suburbs of cities where jobs are plentiful, or desired features like mountains, lakes, a river, or the ocean tend to make an area more immune to extended downside markets.
Here at the southern New Jersey shore, “vacation homes” and “the ocean” have fueled a real estate market rebound. While some areas of the country are three full years into tough times and still struggling, our Cape May County region had 24 months of sluggish sales and now it appears to be headed back up.
Another distinction that the real estate market here has that other markets may not is that Open Houses don’t work. Nope! They’re a waste of time.
Statistics show that two-thirds of potential buyers do their research for a home on the internet. With 121 million Americans having internet access, I suspect that number from my experience is more like 80% to 90% here in the Wildwoods.
People don’t come to the shore to search for a second home unless they are armed with MLS sheets detailing the properties that have caught their interest. Their day is planned out - first a two hour drive to get here, then two properties to see, then lunch, then four more homes or condos to tour, then back on the road home. They had appointments to view all six units.
Meanwhile, a realtor is sitting somewhere in an open house. There’s little or no legitimate traffic through the home. The only visitors you get are nosy neighbors, folks who already own a vacation home here but are looking for ideas to improve that place, builders checking out the floor plan and extras to incorporate in their next project, or bored non-buyers walking to or from the beach.
At our real estate agency, we have discouraged our sellers from requesting open houses. We try to explain to sellers that our time is better spent on Saturdays and Sundays in the office, where we attract more potential buyers. We work the phones, show properties, and have a much better shot promoting that property.
The only open houses that work here are those in large tracts of new construction. Locally, K. Hovnanian, Ryan Homes, Beazer Homes, amongst others, have projects with 15 to 200 units. They staff an on-site office with their own sales people, and are generally open seven days a week.
Realtors, of course, can’t justify spending that much time in one condo or townhome. So, obviously, being at an open house 11am-3pm on a Saturday or Sunday is hit or miss. No, it’s miss!
- Mountain Man
To learn more about the real estate market in the Wildwoods, visit our website at http://www.JewellRealEstateAgency.com






